Football clubs are more than just a business. They are a community, a family, and a source of pride for millions of fans around the world. With social media platforms dominating the online world, clubs often struggle to stand out and engage with their fans in a meaningful way. They may also face issues with verbal abuse towards players and other problematic behaviour from fans that can harm the club’s reputation.
The Problem: Limited Reach and Control
Football clubs may face many challenges when it comes to maintaining a positive relationship between fans and players. Social media platforms and email lists are popular ways for football clubs to communicate with their fans, but they have limitations. Clubs have limited control over the content posted and how their brand is presented. There’s also limited access to first-party data, which can be crucial for understanding their audience and tailoring their communication to their fans.
The Solution: A Branded Community Platform
ACCESS offers football clubs a community-building platform that allows fans to share photos, videos, and comments in a controlled environment. By owning the relationship with the fans, clubs can have better control over issues such as verbal abuse towards players, making it a crucial tool for maintaining a positive fan experience. The platform also allows clubs to collect first-party data and have direct communication with fans, giving them insights into audience behavior, preferences, and demographics.
Benefits of ACCESS
Better Fan Engagement
By using a branded community platform like ACCESS, football clubs can build stronger connections with their fans. Clubs can create personalized communication and exclusive content that drives engagement and revenue growth through merchandise sales and ticketing. They can also avoid the limitations of reaching their followers on third-party social media platforms and retain control over their brand and data.
Improved Fan Experience
The platform also enables clubs to provide a better fan experience by offering a branded app for iPhone, Android, and web that is consistent with the club’s brand. This can help to create a stronger connection with fans and make it easier for them to engage with the club’s content.
Enhanced Security
Before a user is allowed to use the platform, their ID must be provided in the same way as KYC rules apply to banks and crypto platforms. This ensures that the platform remains secure and that only verified users are able to engage with the club and other fans.
Control Over Content and Data
By using ACCESS, football clubs can avoid the limitations of reaching their followers on third-party social media platforms and retain control over their brand and data. This means they can have a consistent brandable image throughout the fan experience and know exactly who is engaging with their content.
Conclusion
By utilizing a community platform like ACCESS, football clubs can take advantage of the benefits of first-party data and create a stronger connection with their fans. With the ability to share photos, videos, and comments, clubs can engage with their fans in a controlled environment, while retaining control over their brand and data. This allows clubs to build stronger fan communities, drive engagement and revenue growth, and maintain a positive fan experience.
